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THE ATELIER MOYNAT

MOYNAT WORLD TOUR

Moynat unpacks its trunks at Le Bon Marché Rive Gauche for its first travelling pop-up, “Moynat World Tour”.

Trunks, canvas bags and the opportunity to personalise everything: Moynat celebrates over 100 years of Canvas 1920, a pioneering material originally created for its made to order trunks. Today, the Maison continues to perpetuate the time-honoured tradition of personalisation on exquisitely crafted creations in Canvas 1920 and leather. For this pop-up, a new style of hand lettering inspired by Parisian art will be unveiled.

 

The pop-up begins its journey in Paris, the Maison’s home, at Le Bon Marché Rive Gauche, the world’s first department store. From 7 January to 18 February. The unique set is inspired by the Maison’s origins as a luxury trunk-maker and the historic Canvas 1920 in carbon bronze – displays and counters resemble archival trunks patterned in M monogram with signature details such as elegant handles, studded metal bands and hand-painted ribbons. Historically, Moynat began personalising ribbon colours so that first-time travellers could easily identify their trunks when on the move.


Each day, artists from the Moynat Atelier will hand-paint personalised designs on a selection of bags and small leather goods. Clients will have the means to explore unique personalisation designs. Exclusive capsule collections will also be unveiled: The Oh! Tote bags and matching pouches will feature new coloured ribbons in shades of Burgundy, Blue, Green and Pink. 

“Moynat World Tour” exudes the spirit of adventure that the Maison is known for.  After Paris, the pop-up will travel to Japan, China, Korea and the United States.